NB The word “bisexual” was blocked by Nike iD, because there was a six-character limit on words for Nike iD. Nike iD, an equivalent service offered by Nike allowed users to write the words “gay” and “lesbian”, but blocks words such as “faggot”. The company came under fire from LGBT+ people but said at the time that they were forced to ban the words from their trainers as “a restrictive measure that unfortunately prevents both genuine and disruptive users from experiencing the miadidas offer.” They said it was a reflection of “the sad reality of the society we live in.” One month later, adidas backtracked and allowed gay and lesbian to be printed on the customisable shoes, whereas “bisexual”, “bi”, “trans”, and “homophobia” were still a no-go. This system filtered certain words, and there was a “disallowed” list which included i.a. This was launched in 2015 (see below), the same year adidas participated in a Pride parade for the first time, in Oregon.Īdidas allowed users to customize various models of its trainer before purchasing, using an online system ( miadidas). They have a “Love Unites” page on their internal volunteering and donation platform for employees to get involved and donate their time or money to LBGT+ organizations.Īs an iniative from the employees (mostly designers) a Pride Pack was proposed to, and approved by the Board. The first Employee Resource Group for LGBT employees was created in N America (Portland and Toronto), as well as in the HQ in Herzogenaurach, Germany. They s tarted to provide internal education to employees, and began attending LGBT+ recruiting conferences. First of all, the HR policy was extended with domestic partnership benefits for healthcare, employees transitioning gender, and "inclusive parental benefits to include ALL parents, no matter how they choose to bring children into the world". In 2014, the company started paying (extra) attention to its LGBT employees. The partnership with Athlete Ally started in 2020, while The 2020 collection featured eight pairs of shoes, in line with what we've seen in the previous years, with a mix classic and modern sneakers. The #LoveUnites conversation is where we’ll share stories of Pride from all corners of the LGBTQ+ community, to highlight the diversity of identities and voices that love unites." We’re connecting in new ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to bring together our adidas athletes and allies across the world. This Pride month, we’re teaming up with athletes and advocates in the queer community, partner organizations and others to share real stories of inspiration, solidarity, and self-expression. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our work together. We wish to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond.
Pride 2020 is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times. A portion of the proceeds from sales are being donated to New Avenues for Youth."At adidas, we believe love unites.
Adidas gay pride shirt update#
UPDATE 6/6: The Pride Pack, which includes the Stan Smith, Superstar and an adilette slide, is available now at. It’s now the best selling adidas sneaker of all-time.īringing these two events together and celebrating the 50th Anniversary of Gay Pride events, adidas introduces the Stan Smith as part of the ‘Pride Pack.’ The shoe features rainbow paint drips along its perforated sidewalls, multicolor patterned insoles and rainbow gradient laces.Ī release date hasn’t been announced, but the drop could coincide with nationwide pride events that generally occur in June. That shoe, of course, went on to become the Stan Smith following Haillet’s retirement from the game. The same year, adidas named its flagship tennis shoe the “Robert Haillet” after the French tennis pro. They carried signs demanding legislation that would secure the rights of LGBT Americans, a battle that continues today. Alongside our partners, Athlete Ally and Stonewall, we. Years before the first Gay Pride Parade, gay rights activists gathered outsole Independence Hall in Philadelphia on Jfor the first ever LGBT picket. Pride 2020 is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times.